11 Church Hill Equine Clinic changing large-animal practice in rural areas Izzy Warren Smith CASE OVERVIEW This case study maps the successful start-up, survival and growth of a large-animal veterinary…
9 Veterinary field expertise and knowledge exchange Jeremy Phillipson, Amy Proctor, Philip Lowe and Andrew Donaldson CHAPTER OVERVIEW Veterinary practices are examples of knowledge-intensive business services, i.e. businesses that rely…
8 Brand identity building a veterinary hospital brand Catherine Coates CHAPTER OVERVIEW Brands and branding are marketing strategies, which were originally designed to promote the sale of physical goods through…
1 Introduction Colette Henry Business and enterprise, although now well established as taught disciplines in their own right, are still relatively new phenomena within veterinary scholarship. Current veterinary education curricula,…
13 De’Ath, Slaughter, Davis & Jones, MsRCVS time for a rebrand? Lynne V. Hill CASE OVERVIEW This fictitious case study focuses on marketing and branding. It describes the various changes…
Fig. 2.1 Confocal image of cryptochrome (CRY) immunoreactivity in the Procambarus clarkii brain at 19:00. The image corresponds to optical sections of a whole-mount preparation. Neurons of the protocebral anterior…
Fig. 7.1 The SCN from the rat. Top row: Nissl staining at two coronal levels of the suprachiasmatic nuclei (SCN). Middle left: The retino-hypothalamic tract (RHT) as seen by autoradiography…
Fig. 11.1 Recording of sleep stages through EEG. Each trace is a representative recording for the indicated stage. Note the increase in voltage amplitude as NREM progresses from stage 1…
Fig. 1.1 Double plot actogram of locomotor activity in a rat kept under controlled environmental conditions. From day 1 to 5, white light (250 lux) was on at 07:00 h…
Fig. 12.1 Regulatory negative feedback system and graphs from its outcome versus time and as a phase portrait. (a) Diagram shows the main components of a regulatory negative feedback system:…
