6 Documenting and investigating the entrepreneurial trade in illegal veterinary medicines in the United Kingdom and Ireland Robert Smith and Martin Whiting CHAPTER OVERVIEW Entrepreneurship has the potential to reinvigorate,…
3 Clinical leadership and professionalism in veterinary practice Liz Mossop CHAPTER OVERVIEW Veterinary surgeons need to consider the development of their professional skills, especially leadership skills. Veterinary practice teams can…
10 Ellie Prior starting out in practice Claire Denny, Sarah Baillie and James Gazzard CHAPTER OVERVIEW This fictitious case study is based on Ellie Prior, a typical veterinary graduate taking…
7 Applying marketing theory to veterinary practice Andrew Morton CHAPTER OVERVIEW As a specialized business discipline, marketing has grown in importance over the years. This chapter identifies and discusses some…
5 Veterinary business management an ethical approach to managing people and practices Lorna Treanor and Martin Whiting CHAPTER OVERVIEW This chapter introduces students to the ethical management of people and…
4 Leadership and management in veterinary practice Brian Faulkner CHAPTER OVERVIEW Leadership and management are valuable commodities in any organization, and are crucial components of organizational success. This is also…
12 Cromlyn Vets where to now? Colette Henry CHAPTER OVERVIEW This case study focuses on a small mixed veterinary practice in Northern Ireland, established by husband and wife team Chris…
11 Church Hill Equine Clinic changing large-animal practice in rural areas Izzy Warren Smith CASE OVERVIEW This case study maps the successful start-up, survival and growth of a large-animal veterinary…
9 Veterinary field expertise and knowledge exchange Jeremy Phillipson, Amy Proctor, Philip Lowe and Andrew Donaldson CHAPTER OVERVIEW Veterinary practices are examples of knowledge-intensive business services, i.e. businesses that rely…
8 Brand identity building a veterinary hospital brand Catherine Coates CHAPTER OVERVIEW Brands and branding are marketing strategies, which were originally designed to promote the sale of physical goods through…
