Marketing Veterinary Dentistry
15 Marketing Veterinary Dentistry Outline Marketing Strategies, Marketing in the Examination Room, Learning Objectives When you have completed this chapter, you will be able to: • Describe strategies for marketing…
Northington Veterinary Clinic: a new lease of life?
15 Northington Veterinary Clinic a new lease of life? Adele Feakes and Diane Whatling CHAPTER OVERVIEW This case study focuses on Northington Veterinary Clinic, a well-established and reputable small-animal practice…
Cascade Veterinary Practice: changing times
14 Cascade Veterinary Practice changing times Adele Feakes and Diane Whatling CHAPTER OVERVIEW This case study explores the impact of poor management and changing demographics on Cascade Veterinary Practice, a…
The need for business skills in veterinary education: perceptions versus evidence
2 The need for business skills in veterinary education perceptions versus evidence Martin A. Cake, Susan M. Rhind and Sarah Baillie CHAPTER OVERVIEW This chapter presents a comprehensive review of…
Parasol Kennels: innovative animal housing
16 Parasol Kennels innovative animal housing Christopher J. Brown and Jane Taylor CHAPTER OVERVIEW This case is designed to help veterinary students explore innovation and sustainability within the broader veterinary…
Documenting and investigating the entrepreneurial trade in illegal veterinary medicines in the United Kingdom and Ireland
6 Documenting and investigating the entrepreneurial trade in illegal veterinary medicines in the United Kingdom and Ireland Robert Smith and Martin Whiting CHAPTER OVERVIEW Entrepreneurship has the potential to reinvigorate,…
Clinical leadership and professionalism in veterinary practice
3 Clinical leadership and professionalism in veterinary practice Liz Mossop CHAPTER OVERVIEW Veterinary surgeons need to consider the development of their professional skills, especially leadership skills. Veterinary practice teams can…
Ellie Prior: starting out in practice
10 Ellie Prior starting out in practice Claire Denny, Sarah Baillie and James Gazzard CHAPTER OVERVIEW This fictitious case study is based on Ellie Prior, a typical veterinary graduate taking…
Applying marketing theory to veterinary practice
7 Applying marketing theory to veterinary practice Andrew Morton CHAPTER OVERVIEW As a specialized business discipline, marketing has grown in importance over the years. This chapter identifies and discusses some…
Veterinary business management: an ethical approach to managing people and practices
5 Veterinary business management an ethical approach to managing people and practices Lorna Treanor and Martin Whiting CHAPTER OVERVIEW This chapter introduces students to the ethical management of people and…
