Marketing Veterinary Dentistry

15 Marketing Veterinary Dentistry





Marketing is a system of activities designed to identify and satisfy consumer needs and desires. During the patient examination the veterinarian must determine the patient’s medical needs and then inform the clients in such a manner that they want the services. The first step in effectively marketing a product or service is to determine the patient’s needs. In veterinary medicine, practitioners must first educate themselves and become familiar with all aspects of the anticipated service. However, despite what many practitioners assume, marketing is more than merely presenting this information to the client. In reality, marketing begins with developing your product through education.


Another way to look at marketing is that it is really “doctoring.” It entails examining the patient, advising the client on the needs of the patient, and advising the client on the capability of the practice to deliver the recommended services. A variety of methods reinforce the importance of veterinary dentistry in maintaining overall health.


Between the writing of the first edition and this text and the current time, the internet revolution has widened the opportunities for marketing veterinary dentistry. Some things stay the same and a practice still must market their services when clients are in the facility, but there are many new opportunities for getting them into the facility and having them return.



Marketing Strategies








Oct 9, 2016 | Posted by in GENERAL | Comments Off on Marketing Veterinary Dentistry

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