Chapter 11 Dangerous Animal Crisis Management
Risk Management
The Association of Zoos and Aquariums (AZA) defines risk management as a plan in which areas of potential risk for injury and/or harm to the visiting public and employees, as well as ways for prevention of such injury and/or harm, are identified.2 Each zoological institution needs to do a periodic risk assessment on every exhibit that houses and displays animals. Even nondangerous animals may pose a threat to local flora and fauna if they escape. Reviews of containment structures, holding areas, standard operating procedures (SOPs), and emergency response protocols need to be done on a schedule, just like any other preventive maintenance schedule in the facility. Things to consider when doing such reviews include animal collection changes, such as new species or changing individuals within an exhibit (e.g., animals maturing to full size and strength, new group compositions), physical facilities needing repairs and updates, staff changes, and changing standards because of events at other zoological institutions. Growing complacent with existing facilities and protocols may be a costly mistake. An employees’ committee should be appointed to implement the risk management plan, identify areas of potential risk, and review previous incidents. This committee should be made up of a cross section of staff from many areas of the zoo, with differing expertise. The committee needs to meet on a regular documented basis and also be available for review and critique of any adverse events and/or practice drills as they occur. Whenever injuries result from any incident, a written account outlining the cause of the incident, how the injury was handled, and a description of any resulting changes to the safety procedures or the physical facility must be prepared and maintained.
Facilities
All areas housing venomous animals or animals that pose a serious threat of catastrophic injury and/or death must be equipped with appropriate alarm systems and/or have protocols and procedures in place that will notify staff in the event of an injury, attack, or escape from the enclosure. These systems and procedures must be routinely checked to ensure proper functionality, and periodic drills must be conducted to ensure that appropriate staff members are notified. Alarm systems may be elaborate notification systems such as panic buttons, radio alert systems, or loudspeaker activation, or may be as simple as fog horns or blinking lights that can be activated in emergencies. Whichever system is used, it is critical to make sure that it is operational, staff knows what activation means, staff members are aware of how to use system, and the alarm may reach intended responders. For example, activating a fog horn inside a building that cannot be heard outside the holding area may not be useful as an alert system. All containment areas must be maintained and inspected on a predetermined schedule. All fencing should be closely examined daily before animals are placed into exhibits. Perimeter fencing should be separate from all exhibit fencing or other enclosures and be of good quality and construction. All facilities must be enclosed by a perimeter fence at least 8 feet high or by a viable barrier.2 The fence must leave no gaps anywhere, including gates that would allow entry to the grounds by feral or wild animals or permit the egress of a collection animal in the event of an escape from a primary enclosure. Although these requirements are sufficient for trying to prevent escapes or entry through the fence, most zoo animals that may be considered dangerous could easily scale an 8-foot fence. A goal during any escape is to keep the animal on zoo grounds, avoid contact with the perimeter fence, and prevent animal escape outside the property.
Communication
The key to success with any plan is good communication and practice. Staff should always be reassured to err on the side of safety. It is better to inform staff that a dangerous animal is out and have it be false than to wait and lose precious time in responding. Areas of concern that have been noted in many zoological institutions after adverse animal events include repeated interpersonal conflict, ineffective and inappropriate communication, and poor staff morale leading up to the incident. Personality conflict, significant differences in opinion, and an inability to work together in a productive manner undoubtedly contribute to poor performance and poor team mentality.8 In the case of dangerous animal escapes, this could lead to tragic outcomes and must be addressed by management as part of a comprehensive risk management plan. Some tools to try to address poor communications and morale issues include regular staff meetings, using consultants who may be able to act as team builders and negotiators, and encouraging professional development. When developing a response team, all these factors should be taken into account by management to try to avoid interpersonal conflict that might result in carelessness and unprofessional behavior.
Public Relations
Incidents involving zoo animals may not only be potentially physically costly to the institution in terms of injury and loss of life, both animal and human, but may also be a public relations (PR) nightmare and cost the zoo goodwill and income from the local community. The development of strategies designed to guarantee communication among the administrative, veterinary and animal care, and public relations staff is critical and should be elucidated via an institutional emergency contingency plan for each AZA-accredited institution.2 This plan could include press release templates and specific local media contacts who are assured to handle the release in a responsible manner. In addition, ongoing communication should be maintained with local and state public health and veterinary officials. In case of a human injury, preexisting relationships with media outlets, as well as public health officials, will be critical to follow-up communications. A geographically separate place, away from the incident command center (see later), should be predesignated for the press and zoo’s press spokesperson. Most in the media will want to speak to someone with animal or event knowledge; however, this might be hard to balance because most of these people may be involved in the response. It is a good idea in this case to have the communications coordinator also remember to update the PR representative periodically. Once the incident is resolved, having predesignated key staff member(s) as spokespeople to deal with the press is a good idea. This person needs to go through an immediate incident debriefing before speaking to the press so that facts will be presented concisely and accurately. It helps to send designated staff to some PR and crisis communication training sessions beforehand so that they have the tools to be able to effective communicators. This will be invaluable in preserving community relationships and support in the aftermath of an incident.