Pet Health Insurance

CHAPTER 19


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Pet Health Insurance




Pet health insurance has been available for more than 20 years but has not been a popular choice among owners until recently. Insurance is a method by which pet owners can manage the risks of expensive health care. Accidents and diseases are unexpected costs for owners, and insurance allows them to provide the best treatment available. Many pet owners are forced to make treatment decisions based on cost alone. Insurance allows owners the financial resources they may need to provide life-saving treatments they would otherwise not consider.


The National Commission on Veterinary Economic Issues (NCVEI) released a landmark study in 1999 indicating that the increased use of veterinary pet health insurance could increase the demand for service, thereby decreasing the euthanasia rate in the United States. Studies indicate that pet owners look to their veterinarians for education regarding pet health and insurance for their pets. It is imperative that the entire staff understand the concept of pet insurance and offer it to all clients.


Pets are now living longer due both to improved veterinary health care and to clients’ willingness to spend additional money to treat medical conditions. Veterinary medicine has benefited from the progression of human medicine with regard to new pharmaceuticals, disease treatments, and diagnostic equipment such as computer-based imaging. These advancements have increased the quality, quantity, and cost of veterinary care; with that, clients have also come to expect a higher level of service.


The human-animal bond has dramatically strengthened over the past 25 years. Along with the increased use of diagnostic tools, specialists, and treatments, clients are willing to spend a large amount to save a pet’s life. Veterinary Pet Insurance completed a study in 2006 indicating that clients with insurance visited their veterinarian 40% more often than those without insurance. They were also willing to spend twice as much on products and services over the lifetime of their pets (Figure 19-1).



Clients should be made aware of the various companies that offer pet health insurance. Terms that should be considered include whether hereditary conditions are covered and if benefit schedules or exclusions are listed in the policy. Some benefit schedules only cover a small percentage of what would be considered a reasonable expense for a condition. Some companies may not use a benefit schedule and set payout limits instead, regardless of illness or condition (Box 19-1). Most pet insurance companies set high dollar amounts “for reasonable expenses”; they do not want to set prices for veterinary practices, nor do they want to dissuade owners from purchasing packages.





INDEMNITY INSURANCE


Indemnity insurance offers compensation for treatment of injured and sick pets. Owners purchase a policy directly from a pet health insurance company and are eligible for compensation based on the care provided and policy terms. Policies are available for comprehensive illness, standard care, and accident coverage and may cover species ranging from dogs and cats to exotics and birds.


Indemnity insurance is different from insurance available for people. Insurance on the human side is generally offered through health management organizations (HMOs) or preferred provider organizations (PPOs), which are managed organizations. Physicians are contracted to provide medical service at a set price and are then reimbursed directly by the insurance company. Indemnity insurance is not managed care; indemnity insurance policies provide compensation for accidents and illnesses and are paid directly to the client. This leaves the veterinary practice out of the process because the client pays the veterinary practice when the service is rendered.



Premiums


A premium is defined as the amount an owner pays monthly or annually to maintain an insurance policy for a pet. Premium amounts are affected by a number of factors, including the deductible; the copay; and the per-incident, annual, or lifetime payout limit. The species and breed of the animal also affect the cost of the premium as well as whether the pet is spayed or neutered, the age of the pet, and the geographic location of the owner in the United States (Figure 19-2). Cats tend to have lower premiums than dogs, and a Border Collie will have a lower premium than a Shar-Pei. Altered pets tend to have fewer behavioral issues and hormone-driven instincts and may have a decreased chance of developing hormone-related cancers; therefore a lower premium is likely. Owners living in rural Arizona will also have a lower premium than those who live in Los Angeles because the price of veterinary care is drastically different in these two locations.





Deductibles


A deductible is the amount an owner must pay before the insurance company will offer compensation. Insurance companies vary, offering either a per-incident deductible or an annual deductible. Per-incident deductibles refer to the owner paying the chosen deductible amount each time an incident occurs with the pet. An annual deductible refers to an owner paying the chosen deductible one time each year. Once the annual deductible amount has been met, the owner does not have to pay a deductible until the following year. For example, if a dog has an ear infection in March, a foreign body in June, and a fractured leg in November, and the owner chose a policy that was per-incident based, the owner would pay a deductible for each of the three claims. If the owner chose an annual deductible, he would pay the deductible amount once and would no longer be subject to a deductible for the rest of the year. Lower deductibles increase the cost of the premium, just as higher deductibles lower the premium.




Copay


A copay is the percentage that the owner is responsible for after the deductible has been met. Lower copays increase the amount of the premium and generally range from 10% to 20%. As an example, if a client’s policy includes a $100 deductible and a 10% copay and the invoice balance is $4500, the owner is responsible for $540. This is calculated as follows:


$4500$100deductible=$4400×10%copay=$440$440+$100=$540(client responsibility)$4500$540=$3960(insurance responsibility)


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Oct 1, 2016 | Posted by in EXOTIC, WILD, ZOO | Comments Off on Pet Health Insurance

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